“The best work happened when I had a big challenge and not quite enough time”
- Jake Knapp
Design Sprints are just one method by which Design Thinking can be brought to life in a firm. The basis of a sprint is to start with a problem, and by the end of the cycle, have a prototyped solution ready for testing with the end users. In a short period of time, ranging between 3-5 days in length, this start-to-finish approach aims to solve a specific business problem. Teams completing design sprints move through key phases and elements of Design Thinking, with the support and guidance of a facilitator, to generate real value and results that are validatable by clients for effectiveness, in a very short period of time.
When looking at a week-long design sprint, each day brings something new. On the first day, teams focus on creating structure and a plan for the week. This includes setting a long-term goal for the problem being solved, mapping the challenge and gathering insights on the issue, especially from senior management with extensive experience. This facilitates setting a target for what can be complete by the end of the week. The second day includes idea generation, both coming up with new ideas, and refining existing ones. These ideas are brought to life with sketches and drawings for review. The third day brings selection of a solution; all ideas are judged based on customer driven criteria, and the best ones are selected. Time is also allocated to planning the construction of the actual prototypes of the solutions chosen. On the fourth day, the story boarded plan is brought to life with the actual creation of the prototypes. These are then tested on day five, where the feasibility, viability and desirability of the prototyped solutions are assessed, both internally, and with end user feedback. This takes place through interviews or facilitated interactions with the samples, leaving the team with a winning model at the end of the sprint, and concrete feedback on which to take next steps for refinement of the prototype into a product.
Methods of Delivery
● Lectures, Seminars & Facilitated Discussions to Understand Sprint Theory
● Hands-On Workshops for Practical, Scalable Sprint Training
● Expert-Led Design Sprints, of With Stepwise Guidance During Each Phase
This is for you if...
You are working to create new ideas for end user solutions, but can't find the time to have meaningful conversations with all necessary stakeholders, at the same time.
Your development cycle is too long, and by the time a product is ready for launch or testing, your clients' needs have changed too much to use the solutions created.
You are struggling to identify true needs of clients, and don’t know how to reach your clients to ask for their input, or validate the ideas you do generate, with them.
There is increased disconnect between functions in your organization which should be working in tandem, and restoring a sense of collective collaboration is necessary.
Results you can expect
A quick, high quality, reliable solution that meet end user needs & expectations
A testable prototype or model, founded on truly understanding customer problems, an based on feedback received throughout the process
A more engaged workforce, that sees value in collaboration, resourcefulness, and eliminating biases to resolve issues quickly
A new method of tackling issues in an efficient way, reducing resources, time, and funding used, while generating high value solutions without redundancies
A satisfied customer, who is engaged early in development of a solution, and can offer advice based on an easy-to-understand model, on an ongoing basis
Elisabet is an absolute sweetheart and the workshop that she facilitated for our RCA students during the Design Thinking Conference was very informative, engaging and fun. She made sure all the delegates were on the same page during the workshop and provided mentorship, direction and feedback throughout the entire workshop..
- Insiyah Hussain | President, Ryerson Consulting Association