“Don't think outside the box. Think like there is no box.”
- Ziad K. Abdelnour
Design thinking is a structured creative process, which solves complex business problems and generates
desired, high value solutions that meet end client needs. Empowered, diverse teams, work through several
phases that help them better understand their customers, develop empathy, and put themselves in a user’s
shoes, to generate ideas that resolve unforeseen or misunderstood barriers individuals face when interacting
with a product or service. The objective of Design Thinking is to challenge the status quo, create quickly
testable prototypes, and integrate the client in all phases from problem identification to implementation of
embraced & adopted solutions.
There are various models of Design Thinking, such as ‘Inspiration - Ideation- Implementation’, or ‘Empathize -
Define - Ideate - Prototype - Test’, but this can be customized in duration and order to produce breakthrough
results. As a non-linear method of thinking, it allows businesses to have complete control over the creative
process, while adding intent, speed and scalability solution ideas generated in this process. The main
objective is to continue learning and iterating through the design process, so that feedback obtained can be
used to improve potential solutions on an ongoing basis, and individuals are comfortable sharing any and all
ideas in a learning-oriented, collaborative setting.
Design Sprints are just one of the ways that Design Thinking can be utilized in an organization. This
start-to-finish approach aims to solve a specific business problem in a short period of time, by dedicating
between 3-5 days for teams to move through all phases and key steps of Design Thinking, in a facilitated
method, and produce a ready-to-test prototype with a scalable launch plan at the sprint end.
At the border between shyness and boldness, Elisabet is effervescent. Full of live, she is facilitating design thinking sessions in a creative and experimental way. Very attentive to the human side, she will center her approach around the impact for humans. During the Cooperathon, one of the largest challenge competitions in the world, she co-facilitated the team formation and challenge selection part.
- Mirela Pirela | Lead Cooperathon Ontario, Desjardins Innovation Lab